Walking around New York (B&W Series) by Sergio Brisola Open the post to see the bigger picture...
FAO Schwarz Store (Currently closed) - NYC
FAO Schwarz, founded in 1862, was once the oldest toy store in the United States. The company is known for its unique high-end toys, life-sized stuffed animals, dolls, and games. The FAO Schwarz flagship store on Fifth Avenue in New York City was a popular tourist destination, and has gained iconic status for its floor piano and cameos in major motion pictures. The store closed in July 2015 after parent company Toys "R" Us announced it was giving up the lease nearly two years early to save money.
The FAO Schwarz brand is currently the property of the descendants of the founder through the FAO Schwarz Family Foundation but is now exclusively operated by ThreeSixty Group.
The FAO Schwarz flagship store was located in the General Motors Building at Fifth Avenue and 58th Street in Manhattan. It was redesigned in 2001 by architect David Rockwell of The Rockwell Group in collaboration with Paul Gregory of Focus Lighting to feature a Grand Hall entrance and award-winning lighting, including almost 80,000 LED lights mounted on the ceiling above the main atrium space. Each LED light is individually addressable and creates a dynamic light show. The store included a concierge and "Personal Shoppers" to help customers find presents, in addition to a notable selection of toys, games, books and displays.
The flagship store closed on July 15, 2015, leaving the brand without an outlet. Toys R Us was looking at possible locations in Midtown and Times Square.
FAO Schwarz Fifth Avenue contained many unique in-store features offering interactive experiences and customizable toys. The Muppet Whatnot Workshop debuted at FAO Schwarz in 2008 and allowed customers the ability to create their very own Muppet by choosing from a selection of bodies and facial features, hair pieces and outfits. The "Style by Me Barbie," "Madame Alexander Doll Factory," and "The Middleton Doll Newborn Nursery" allowed customers to customize unique dolls by choosing hair style and color, skin tone, eye color and outfits from a large selection available in store.
The New York store was featured in the 1988 Tom Hanks film Big, in which Hanks and Robert Loggia danced "Heart & Soul" and "Chopsticks" on the store's large floor piano. Subsequently, it was also featured in the Broadway adaptation of the film Big: The Musical in 1996.
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