Walking around New York (B&W Series)  by Sergio Brisola Open the post to see the bigger picture...

The Rock / 30 Rockefeller Plaza / GE Building / RCA Building / Comcast Building (actual) - NYC

facade of the The Rock - Rockefeller Center - NYC
The Rock - Rockefeller Center
30 Rockefeller Plaza is an American Art Deco skyscraper that forms the centerpiece of Rockefeller Center in Midtown Manhattan, New York City. Formerly called the RCA Building from 1933 to 1988, and later the GE Building from 1988 to 2015, it was renamed the Comcast Building on July 1, 2015, following the transfer of ownership to new corporate owner Comcast. Its name is often shortened to 30 Rock. The building is most famous for housing the NBC television network headquarters. At 850 feet (260 m) high, the 70-story building is the 14th tallest in New York City and the 39th tallest in the United States. It stands 400 feet (122 m) shorter than the Empire State Building.
The building underwent a US$170 million floor-by-floor interior renovation in 2014. The renovation included new Comcast signage atop the building; new ground-level signage that reads Comcast Building; and, for the first time, the display of the iconic NBC Peacock logo on the building's exterior.
The building is one of the most famous and recognized skyscrapers in New York. The frieze located above the main entrance was produced by Lee Lawrie and depicts "Wisdom", along with a slogan that reads "Wisdom and Knowledge shall be the stability of thy times", from Isaiah 33:6 (KJV). The vertical detailing of the building's austere Art Deco facade is integrated with a slim, functionally expressive form. The present exterior is recognized for the Comcast logo with the NBC peacock at the building's top. The famous marquees above the building's 49th and 50th Street entrances have been seen on numerous television shows, such as 30 Rock and Seinfeld. Unlike most other tall Art Deco buildings constructed in the 1930s, 30 Rockefeller Plaza has no spire on its roof.
Below the building is a shopping concourse, connected to the lobby via an escalator. The open lobby's rich materials and reduced black and beige ornamental scheme is enhanced by dramatic lighting. Granite covers the building base to a height of 4 ft (1.2 m) and the shaft has a refined facade of Indiana Limestone with aluminum spandrel panels.
The 65th floor of the building is an event room and restaurant named the Rainbow Room. It was revamped and reopened to the public with new operators until it closed in 2009 due to the economic downturn. The interior of the Rainbow Room holds landmark status, awarded by the New York City Landmarks Preservation Commission in 2012. Following extensive refurbishment, the Rainbow Room reopened in fall 2014.
The observation deck a top the skyscraper, dubbed "Top of the Rock", reopened to the public on November 1, 2005, after undergoing a $75 million renovation. It had been closed since 1986 to accommodate the renovation of the Rainbow Room. The deck, which is built to resemble the deck of an ocean liner, offers sightseers a bird's eye view of the city, competing with the 86th floor observatory of the Empire State Building 200 feet (61 m) higher. It is often considered the best panoramic city view, if only because it offers a view of the aforementioned Empire State Building, which cannot be seen from its own observation deck. The timed entry system and larger observation deck also results in shorter waiting times compared to the Empire State.

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